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2615
Results for ‘tiktok’
Social Fragmentation
When social media platforms start to look alike, the key differentiator is in their roots
March 10, 2023
Member Exclusive
Future of TV Briefing: CTV continues to be a black box to programmatic marketers
May 31, 2023
Social Fragmentation
Content creators say they struggle to keep up with their audiences as social media platforms evolve
March 9, 2023
Marketing on Platforms
Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
October 21, 2022
Super Bowl
How agencies are investing in influencers this Super Bowl
February 9, 2024
Gaming & Esports
TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community
November 3, 2022
Member Exclusive
Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals
April 5, 2023
Marketing on Platforms
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
December 1, 2022
Gaming & Esports
Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
November 19, 2024
Equality and Opportunity
Why Black creators say relationships with platforms remain strained
May 17, 2023
Member Exclusive
Future of TV Briefing: News organizations prepare for ‘the TikTok election’
November 2, 2022
The 2023 Notebook
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
January 3, 2023
Evolving Agencies
How agencies are testing live shopping and seeing potential in accelerating conversions
February 23, 2023
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