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2643 Results for ‘tiktok’

Marketing on Platforms

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

March 10, 2023
Member Exclusive

Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much

May 10, 2023
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

February 7, 2023
Member Exclusive

Future of TV Briefing: TikTok’s other creator monetization program

November 30, 2022
Modern Retail

Con la ayuda de Amazon, Pinterest espera que su último lanzamiento de marketing de ventas de embudo completo se mantenga

September 21, 2023
Brands in Culture

Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage

August 17, 2023
Gaming & Esports

Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox

November 19, 2024
Looking Back/Ahead to 2024

A look at holding company 2024 ad spending forecasts

December 8, 2023
Member Exclusive

Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role

July 31, 2025
Marketing on Platforms

Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV

August 31, 2022
Super Bowl

How agencies are investing in influencers this Super Bowl

February 9, 2024
Member Exclusive

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

July 16, 2025
Member Exclusive

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV

January 20, 2025

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