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Results for ‘tiktok’
Beyond Ads
Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary
June 27, 2023
Beyond Ads
The NFL hopes Gen Z influencers will convince people to sign up for the NFL Sunday Ticket
May 8, 2023
Super Bowl
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 11, 2024
Member Exclusive
Future of TV Briefing: TikTok’s other creator monetization program
November 30, 2022
Marketing on Platforms
As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic
March 10, 2023
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
April 4, 2023
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
February 7, 2023
Member Exclusive
Media Buying Briefing: How generative AI is being applied in big and small settings
November 11, 2024
Digiday Awards
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
April 2, 2024
Member Exclusive
Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much
May 10, 2023
Business of TV
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
May 8, 2024
Member Exclusive
Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023
November 22, 2023
Marketing on Platforms
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
April 1, 2024
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