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2377 Results for ‘tiktok’

Member Exclusive

Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023

November 29, 2023
Future of Measurement

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

September 28, 2023
Marketing on Platforms

‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls

November 22, 2022
Super Bowl

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII

February 9, 2024
Español

La creadora de contenidos Sarah Palmyra afirma que los influencers quieren más opciones de afiliación en los vídeos verticales de formato corto

May 9, 2023
Marketing on Platforms

Por qué el nuevo producto de Pepsi, rival de Sprite, tiene una nueva estrategia social – y un nuevo grupo demográfico objetivo para acompañarla

June 20, 2023
Brands in Culture

Por qué State Farm utilizó el marketing de influencers para atraer a la Generación Z a su concurso de videojuegos

August 1, 2023
Member Exclusive

Media Buying Briefing: Exploring the many ways creative and media are coming back together

January 22, 2024
Marketing on Platforms

TikTok’s direct response capabilities don’t resonate with performance marketers — yet

October 26, 2022
Glossy

La fragancia de Beyoncé ‘Cé Noir’ llegó, esto es lo que dicen los consumidores

November 17, 2023
Evolving Agencies

Indie agency Left Off Madison takes a right turn into live shopping

April 16, 2024
Español

El gasto de anunciantes en TikTok desafía la desaceleración de la publicidad

January 17, 2023
Brands in Culture

Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth

October 24, 2024

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