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2641 Results for ‘tiktok’

The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’

July 25, 2024
The Business of AI

In Graphic Detail: Inside the growing rift between AI efficiency and audience trust

November 24, 2025
Marketing on Platforms

How Google, Meta and Snap’s battle with TikTok in short-form video is playing out

July 28, 2023
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

November 13, 2025
The Creator Economy

Inside the debate among marketers for and against virtual influencers

May 10, 2024
Member Exclusive

Media Briefing: The 2024 media glossary

August 22, 2024
The Creator Economy

As the presidential election approaches, where do influencers come in?

August 16, 2024
Beyond Ads

Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses

June 30, 2023
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

December 2, 2024
Digiday @ CES

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves

January 9, 2025
The Creator Economy

After years of caution, pharma advertisers are embracing influencer marketing

May 3, 2024
Marketing on Platforms

Meta’s Alvin Bowles on next steps for Reels ads

July 5, 2023
Member Exclusive

Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide

August 14, 2024

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