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2685 Results for ‘tiktok’

The Sports Marketing Playbook

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

April 9, 2026
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

November 13, 2025
Brands in Culture

If music marketing is a gateway to culture, brands must navigate carefully, execs say

January 11, 2024
The Creator Economy

Joint signings highlight growing convergence between creator and Hollywood agencies

March 23, 2026
The Business of AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

June 5, 2025
Español

Lo que el lanzamiento del comercio electrónico de TikTok podría significar para los profesionales del marketing y los creadores de contenidos

August 18, 2023
Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
The Creator Economy

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

March 13, 2026
Member Exclusive

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

March 13, 2024
Member Exclusive

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush

March 6, 2026
Member Exclusive

Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024

November 2, 2023
Brands in Culture

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash

March 28, 2025
Marketing on Platforms

X claims to advertisers that it has a reach of 570 million monthly active users

September 17, 2024

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