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2793 Results for ‘tiktok’

Member Exclusive

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms

November 18, 2020
Member Exclusive

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

June 14, 2021
Media

Team Whistle expands original programming as it chases more brand deals at higher prices

March 19, 2021
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

April 1, 2021
Marketing on Platforms

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

August 6, 2020
Member Exclusive

Media Briefing: How sportsbooks are placing bigger bets on sports media outlets

October 21, 2021
Publishing in the Platform Era

‘A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers

July 31, 2020
Member Exclusive

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

July 8, 2020
Media

TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House

August 4, 2020
Sponsored

Livestream shopping and social commerce are reshaping e-commerce

March 22, 2021
Member Exclusive

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?

May 10, 2021
Member Exclusive

Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs

March 24, 2021
Marketing on Platforms

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

August 12, 2020

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