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SHAPING WHAT’S NEXT IN MEDIA
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Member Exclusive
Why the coronavirus crisis won’t radically change the TV ad buying system
May 13, 2020
Sponsored
To keep video and advertising productions alive, brand marketers are simplifying remote casting
May 10, 2020
Media
‘Not enough money to go around’: US digital-media publishers curb international expansion
August 26, 2020
The Creator Economy
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
July 2, 2020
Equality and Opportunity
On LinkedIn, Black anti-racist campaigners worry they’re being censored
October 9, 2020
Marketing on Platforms
As Instagram tests IGTV ads, it will need to get influencers on board
February 12, 2020
Managing Through Crisis
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
August 20, 2020
Beyond Ads
How Famous Birthdays is building a growing media company on the back of programmatic ads
January 30, 2020
Member Exclusive
‘Agencies are probably near a breaking point’: How the current crisis exacerbates existing issues
April 20, 2020
Marketing
What a $5.6m Super Bowl buy can purchase in digital media in 2020
January 30, 2020
Member Exclusive
Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019
Marketing on Platforms
How Mucinex enlisted TikTok creators to push cold medicine
November 1, 2019
Member Exclusive
Major media reorganizations aim to bridge the divide to companies’ streaming futures
October 14, 2020
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