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2472 Results for ‘tiktok’

Media

‘We will always go for it’: How Cheddar built 1m followers on TikTok

January 8, 2020
Member Exclusive

Future of TV Briefing: This year’s upfront is set for a streaming showdown

March 31, 2021
Media

Bleacher Report’s Sam Toles on building franchises that last

March 3, 2020
Member Exclusive

In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

October 11, 2020
Marketing on Platforms

‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott

July 29, 2020
Beyond Ads

‘Not a simple adjacency strategy’: How Group Nine is selling advertisers on bigger and longer editorial deals

August 21, 2020
Publishing in the Platform Era

With no games, sports publishers turn to user-generated content

April 27, 2020
Marketing on Platforms

Facebook says Apple’s forthcoming privacy moves will throttle publisher revenue on its Audience Network

August 26, 2020
Member Exclusive

‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder

August 10, 2020
Member Exclusive

Media Briefing: How publishers are pushing podcasts to new audiences

April 15, 2021
Retail Revolution

‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever’s media spend

September 9, 2020
Member Exclusive

The Rundown: Video metrics will never be totally reliable

January 15, 2020
Managing Through Crisis

How the alternative holding agency groups are hitting growth spurts even during the downturn

August 7, 2020

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