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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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2487
Results for ‘tiktok’
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
September 22, 2020
Member Exclusive
Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory
January 27, 2021
Publishing in the Platform Era
‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness
October 6, 2020
Member Exclusive
As coronavirus restrictions lift, show makers prepare a gradual return to production
June 24, 2020
Member Exclusive
Media Buying Briefing: Why AI is steadily finding its place in agency land
February 15, 2021
Member Exclusive
‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year
September 9, 2020
Marketing on Platforms
Expect to see a lot of TikTok during the Super Bowl
January 31, 2020
Publishing in the Platform Era
Inside comedy channel Dave’s TikTok strategy
February 4, 2020
Marketing
Advertisers see early promise in TikTok’s self-serve ad platform
January 21, 2020
Publishing in the Platform Era
TikTok courts publishers with a dedicated team and content ideas
January 16, 2020
Media
Flighthouse CEO Jacob Pace on building a media company on TikTok
January 21, 2020
Member Exclusive
Future of TV Briefing: Why Latin America is so big on the ad-supported streaming market’s radar
May 12, 2021
Awards
Chipotle, VH1 and Hulu are Digiday Video Awards winners
June 11, 2020
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