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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Member Exclusive
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
July 21, 2020
Brands in Culture
‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
April 8, 2021
Marketing on Platforms
‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now
August 6, 2020
Marketing on Platforms
‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools
August 6, 2020
Marketing
Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content
April 12, 2021
Retail Revolution
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook
February 26, 2021
Member Exclusive
‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns
July 8, 2020
Publishing in the Platform Era
‘A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers
July 31, 2020
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
November 18, 2020
Member Exclusive
Here are the five major forces and trends that will shape the future of TV in 2021
January 6, 2021
Media
TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House
August 4, 2020
Member Exclusive
Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
October 14, 2021
Sponsored
Three marketing analytics trends are driving performance in 2021
March 21, 2021
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