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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Results for ‘tiktok’
Content & Commerce
Cheat Sheet: Why Snap plans to integrate Screenshop as part of it’s hot pursuit of e-commerce
April 8, 2021
Member Exclusive
‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google
August 17, 2020
Member Exclusive
Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
July 6, 2021
Future of TV
‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund
August 28, 2020
Member Exclusive
Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie
November 2, 2021
Member Exclusive
‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
November 25, 2020
Digiday Podcast: Creators
Heated founder Emily Atkin shows what it takes to make the transition from staff writer to Substacker
April 20, 2021
Marketing on Platforms
As influencer marketing grows, one agency startup targets your friends and neighbors to win you over
May 21, 2021
Marketing on Platforms
‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration
April 16, 2021
Member Exclusive
What a Walmart-Microsoft bid for TikTok could mean for e-commerce
August 28, 2020
Brands in Culture
As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
April 21, 2021
Sponsored
How the new digital customer is shaping the content commerce experience
April 27, 2021
Publishing in the Platform Era
‘Someone you want to follow’: The exec revamping Condé Nast’s commercial model across Europe
September 29, 2021
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