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2613 Results for ‘tiktok’

Marketing

Cheat Sheet: How GARM and MRC work together on platform brand safety

May 26, 2021
Marketing on Platforms

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

August 12, 2020
Member Exclusive

Future of TV Briefing: TV’s upfront advertisers hold tight

February 17, 2021
Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers

June 29, 2020
Member Exclusive

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

June 1, 2021
The Programmatic Marketer

Advertisers’ protracted pursuit of cross-media measurement is gathering pace.

May 17, 2021
Media

Team Whistle expands original programming as it chases more brand deals at higher prices

March 19, 2021
Life Beyond the Cookie

CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

July 27, 2021
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

April 1, 2021
Marketing on Platforms

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns

September 28, 2020
Data Regulation

As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports

June 30, 2021
Member Exclusive

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

June 14, 2021
Publishing in the Platform Era

‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat

December 2, 2020

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