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2557 Results for ‘tiktok’

Marketing on Platforms

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns

September 28, 2020
Member Exclusive

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

June 1, 2021
Media

Team Whistle expands original programming as it chases more brand deals at higher prices

March 19, 2021
The Programmatic Marketer

Advertisers’ protracted pursuit of cross-media measurement is gathering pace.

May 17, 2021
WTF Series

WTF is Triller?

August 14, 2020
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

April 1, 2021
Publishing in the Platform Era

‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat

December 2, 2020
Life Beyond the Cookie

CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

July 27, 2021
Sponsored

E-commerce is about convenience in the experience era

November 30, 2020
Data Regulation

As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports

June 30, 2021
Member Exclusive

The streaming wars have escalated over turf grabs

August 26, 2020
Member Exclusive

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

June 14, 2021
Member Exclusive

How the future of TV and streaming has – and hasn’t – been reshaped so far by 2020

September 16, 2020

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