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2520 Results for ‘tiktok’

Marketing on Platforms

How TikTok is taking lessons from the record industry in building a media business

June 2, 2020
Member Exclusive

‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

October 12, 2020
Future of TV

‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues

May 22, 2020
Member Exclusive

Media Briefing: Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales

August 26, 2021
Brands in Culture

‘Esports isn’t lucrative in the near term’: FaZe Clan CEO’s endgame for gaming

February 18, 2021
Beyond Ads

What Mel Magazine’s fate means for brand-owned publications and why it’s bad for journalism

March 31, 2021
Content & Commerce

‘On a learning curve here’: E-commerce platforms still struggling with hateful listings

January 14, 2021
Member Exclusive

Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up

April 21, 2021
Marketing on Platforms

From Takeovers to Topview ads, what it costs to advertise on TikTok

May 29, 2020
Marketing on Platforms

TikTok is testing a ‘shop now’ button for influencer videos

April 30, 2020
Media

How advertisers are using TikTok during the recession

May 18, 2020
Managing Through Crisis

Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond

September 28, 2020
Marketing on Platforms

Chili’s is buying ads on TikTok in an effort to attract younger customers

March 9, 2020

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