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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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2487
Results for ‘tiktok’
Member Exclusive
Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change
August 9, 2021
Member Exclusive
Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity
February 3, 2022
Member Exclusive
Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
September 6, 2021
Member Exclusive
Case Study: How a DTC chicken franchise’s ‘food porn’ strategy helped it use OnlyFans to reach customers
May 26, 2021
Member Exclusive
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
September 22, 2020
Member Exclusive
Future of TV Briefing: Hollywood returns to production as stay-at-home orders, advisories lift
February 3, 2021
Media
‘We’re at the crux of it’: How TikTok rival Triller is brashly pitching advertisers
October 12, 2020
Member Exclusive
Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers
February 17, 2022
Future of TV
‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund
August 28, 2020
Content & Commerce
Why some brands plan to participate in Facebook Live shopping events this summer
May 18, 2021
Member Exclusive
‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google
August 17, 2020
The Creator Economy
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
April 15, 2021
Member Exclusive
What a Walmart-Microsoft bid for TikTok could mean for e-commerce
August 28, 2020
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