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2557 Results for ‘tiktok’

Member Exclusive

Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business

July 19, 2021
Equality and Opportunity

‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more

January 21, 2021
Brands in Culture

‘We still see value in live’: Inside Verizon’s Oscars advertising strategy

April 23, 2021
Member Exclusive

Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR

November 16, 2021
Member Exclusive

Future of TV Briefing: How TV’s different measurement undertakings fit together

January 12, 2022
The Creator Economy

As NIL era arrives, marketers find an influencer playbook

July 12, 2021
Member Exclusive

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

November 29, 2021
Marketing on Platforms

Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach

December 9, 2021
Content & Commerce

Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend

February 18, 2021
Member Exclusive

Marketing Briefing: Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers

December 7, 2021
Member Exclusive

Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment

March 30, 2021
Experimental Channels

Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race

October 4, 2021
Member Exclusive

Future of TV Briefing: The IAB’s upcoming terms and conditions update could feature a revised flexibility standard

May 26, 2021

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