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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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2520
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Member Exclusive
Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business
July 19, 2021
Member Exclusive
Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service
November 21, 2022
Future of Work
Why Paper magazine’s owner required employees to come back into the office
November 8, 2021
Brands in Culture
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy
April 23, 2021
Member Exclusive
Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
November 23, 2021
The Creator Economy
As NIL era arrives, marketers find an influencer playbook
July 12, 2021
Member Exclusive
Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
November 16, 2021
Content & Commerce
Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend
February 18, 2021
Member Exclusive
Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray
November 29, 2021
Member Exclusive
Future of TV Briefing: How TV’s different measurement undertakings fit together
January 12, 2022
Member Exclusive
Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment
March 30, 2021
Member Exclusive
Future of TV Briefing: The IAB’s upcoming terms and conditions update could feature a revised flexibility standard
May 26, 2021
Marketing on Platforms
Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
December 9, 2021
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