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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing
June 1, 2021
Sponsored
Livestream shopping and social commerce are reshaping e-commerce
March 22, 2021
Marketing on Platforms
How TikTok ranks ads
May 20, 2020
Member Exclusive
Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
October 14, 2021
Marketing on Platforms
Why TikTok stars are pivoting to gaming
June 2, 2020
Member Exclusive
Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs
March 24, 2021
Retail Revolution
‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix
February 18, 2021
Managing Through Crisis
Deep Dive: How the Summer of 2020 forced brand marketing to change for the better
September 14, 2020
Data Regulation
As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports
June 30, 2021
Life Beyond the Cookie
CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies
July 27, 2021
Member Exclusive
Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands
June 14, 2021
Publishing in the Platform Era
How The Washington Post’s new Instagram editor will try to boost its subscription business
February 2, 2021
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
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