Digiday U: From TikTok to OnlyFans: Making Experimental Channels Part of Permanent Strategy

Join us as we introduce Digiday+ University for the inaugural course — we’ll begin by outlining how important experiential marketing channels are to permanent, long-term strategies.

OnlyFans, a social platform which lets creators charge fans monthly subscription fees for content — has generally been known for sexual content. But a number of brands are testing it out as an experimental marketing channel. Join CEO and Co-Founder of Sticky’s Finger Joint, Jon Sherman, as he walks us through launching an OnlyFans account in which subscribers have access to exclusive content and rewards — and how this fast casual chicken chain plans on utilizing this strategy in the long-term.

As one of the first publishers to create branded content on TikTok and with over 1.3B monthly views, Bustle Digital Group (BDG) is rapidly seeing huge engagement growth across new audiences and revenue, thanks to the ‘for you page’. In this joint session with Wesley Bonner of BDG and Robbie Levin of TikTok, we’ll discuss the ins and outs of how BDG experimented early on in this new channel, and how they are launching new products within their TikTok strategy.

Join Jacob Pace, ceo of Flighthouse Media – a creative studio for TikTok and beyond — as he walks us through their process for building bridges with the next generation. By empowering Gen-Z and meeting them where they are, we’ll discuss tips and tricks on how to reach an audience who is controlling the lion’s share of content being created.