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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers
February 17, 2022
Media
‘More comfortable with the uncomfortable’: 2021 promises an uneasy sense of déjà vu for advertisers
February 1, 2021
Marketing on Platforms
‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration
April 16, 2021
Marketing on Platforms
As influencer marketing grows, one agency startup targets your friends and neighbors to win you over
May 21, 2021
Brands in Culture
‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game
January 28, 2021
Brands in Culture
As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
April 21, 2021
Publishing in the Platform Era
Inside Newsbreak’s search for stability in its nearly year-old creators program
October 4, 2021
Sponsored
How the new digital customer is shaping the content commerce experience
April 27, 2021
Member Exclusive
Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
July 6, 2021
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
November 18, 2020
Retail Revolution
‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic
April 5, 2021
Brands in Culture
How brands are rethinking a virtual SXSW this year, from mailed cheese to immersive online games
March 15, 2021
Publishing in the Platform Era
Meredith to use the sale of its local media group to grow national publications into multi-platform brands
May 24, 2021
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