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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Illustration of a rocket launching with the TikTok logo on the side.
    Future of TV

    ‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund

    August 28, 2020
  • tiktok
    Member Exclusive

    ‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google

    August 17, 2020
  • The header image features an illustration of an Octopus.
    Member Exclusive

    Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility

    August 31, 2021
  • triller
    Media

    ‘We’re at the crux of it’: How TikTok rival Triller is brashly pitching advertisers

    October 12, 2020
  • The header image features an illustration of someone at a temporary desk.
    Member Exclusive

    Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

    August 30, 2021
  • The header image shows an illustration of two women riding in a car.
    Member Exclusive

    Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

    September 13, 2021
  • Illustration of woman sitting in front of a mirror with her laptop.
    Member Exclusive

    Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

    September 28, 2021
  • Member Exclusive

    What a Walmart-Microsoft bid for TikTok could mean for e-commerce

    August 28, 2020
  • ads
    Member Exclusive

    Future of TV Briefing: 5 questions about Netflix’s ad-supported plans

    April 27, 2022
  • Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
    Programming & Production

    Four months in, CBS’s ’60 Minutes+’ hopes to draw young people to Paramount+ under legacy brand

    June 11, 2021
  • tv production
    Member Exclusive

    Future of TV Briefing: Hollywood returns to production as stay-at-home orders, advisories lift

    February 3, 2021
  • Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
    Member Exclusive

    Future of TV Briefing: The free, ad-supported streaming TV market has come of age

    July 21, 2021
  • Illustration of a rocket launching with the TikTok logo on the side.
    Member Exclusive

    5 questions about Microsoft’s plans for TikTok

    August 5, 2020
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