Report: How brands are using TikTok as a growth channel

In 2020, TikTok became a go-to platform for creating viral content in quarantine — it was a hub for videos of dance challenges, lip sync monologues … and skateboarding with a bottle of Ocean Spray to Fleetwood Mac’s “Dreams.”  As TikTok continues to grow, reaching nearly one billion monthly average users, brands have an opportunity to integrate the platform into their marketing strategy. From branded takeover ads and live streams to getting creative with audio, there are multiple tactics for brands to engage with and grow their audience.  In this new report, you’ll find insights into TikTok growth benchmarks and how brands are using the platform as a marketing tool.

Download this guide to learn:

  • How brands from more than 10 industries and categories have grown on TikTok in the past year
  • The basics of using TikTok and analyzing performance 
  • How streaming services are getting creative with marketing on the platform Sponsored by Conviva.