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2491 Results for ‘tiktok’

Member Exclusive

Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs

June 15, 2021
Member Exclusive

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

February 21, 2022
Gaming & Esports

Por qué los ejecutivos de marketing deberían preocuparse por la reacción al escándalo de sexismo de G2 Esports

September 21, 2022
Marketing on Platforms

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost

June 7, 2021
Business of TV

Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer

March 15, 2022
Future of TV

YouTube’s creator fund for YouTube Shorts will not exclude videos posted to other platforms

August 6, 2021
Member Exclusive

Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

May 31, 2021
Member Exclusive

Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente

June 14, 2022
Experimental Channels

‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach

March 11, 2022
Member Exclusive

Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app

May 28, 2021
Brands in Culture

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness

March 28, 2022
Marketing on Platforms

‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend

August 23, 2021
Marketing on Platforms

As TikTok becomes pay-to-play, marketers remain bullish on organic strategy

May 27, 2021

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