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2311
Results for ‘tiktok’
Marketing on Platforms
‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience
July 28, 2021
Member Exclusive
Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content
May 24, 2022
Member Exclusive
Media Briefing: The pros and cons of three commerce pricing models
June 30, 2022
Navigating Economic Instability
WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
August 25, 2022
Glossy
Cómo planean las marcas de belleza adoptar la IA de cara al consumidor en 2024
December 28, 2023
Brands in Culture
‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios
July 8, 2022
Publishing in the Platform Era
How Harvard Business Review is using a new social-first vertical to reach a younger audience
October 11, 2021
Retail Revolution
Can Niche build the next decentralized social platform? Here’s why it matters
August 17, 2022
Member Exclusive
Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?
August 16, 2021
Member Exclusive
Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
September 14, 2022
Retail Revolution
‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram
September 3, 2021
Member Exclusive
Media Briefing: Publishers air pain points at the Prebid Summit
October 26, 2023
Marketing
Why this nonprofit is using augmented reality to cut through the divisive noise of social media
October 26, 2022
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