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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations
August 2, 2023
Beyond Ads
Después de que la Corte Suprema de Estados Unidos anulara el caso Roe vs Wade, las marcas de anticonceptivos aumentan su publicidad en línea
August 10, 2022
Modern Retail
Las marcas y los minoristas salen ganando con los artículos de la Fórmula Uno
July 31, 2023
Marketing on Platforms
El CEO de Ebiquity explica por qué los anunciantes frenan el gasto en el duopolio Google-Facebook
September 28, 2022
Content & Commerce
How Pinterest hopes to catch up to the e-commerce boom
August 5, 2022
Marketing on Platforms
La razón por la que Google y Samsung se asociaron con la personalidad de TikTok Addison Rae para una campaña nostálgica de los años 90
August 9, 2022
Retail Revolution
Instagram cerrará su programa de comercio de afiliados el 31 de agosto
August 5, 2022
Brands in Culture
‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists
March 17, 2022
Member Exclusive
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023
Member Exclusive
Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming
October 12, 2022
Digiday @ Advertising Week
Advertising Week Briefing: Media companies evolve digital video use to increase audience, ad revenue
October 21, 2022
Brands in Culture
Google Pixel crea una campaña publicitaria para destacar el 50 aniversario del hip-hop
March 22, 2023
Sponsored
How social media is helping brands connect with Gen Z audiences
October 18, 2022
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