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Results for ‘tiktok’
Marketing on Platforms
‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
February 3, 2022
Member Exclusive
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
April 12, 2022
Media
Digiday DealBook: Platform stocks swing, hiring in flux, purchasing personalized tech and more
May 30, 2022
Publishing in the Platform Era
TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform
November 23, 2021
Gaming & Esports
How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media
June 10, 2022
Marketing on Platforms
How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok
December 13, 2021
Business of TV
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
May 3, 2023
The Commerce Media Era
How live shopping is shaping the future of retail
May 2, 2023
Marketing on Platforms
TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up
December 14, 2021
Marketing on Platforms
Why a feminine wellness brand is prioritizing its organic social media strategy
December 5, 2022
Marketing on Platforms
What a $6.5 million Super Bowl ad can buy in digital media
February 11, 2022
Publishing in the Platform Era
Billboard looks to sponsored TikTok strategy to help it become a more consumer-facing brand
November 3, 2021
Retail Revolution
As social commerce grows, not all marketers see the appeal of live shopping
July 20, 2022
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