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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Generative AI
Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IA
April 9, 2024
Member Exclusive
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023
Digiday Media Buying Summit
Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
October 17, 2022
Marketing on Platforms
How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers
October 28, 2021
Modern Newsroom
Simone Oliver steps down as Refinery29 editor-in-chief
July 14, 2022
Retail Revolution
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
September 30, 2022
Audio Anywhere
Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts
May 12, 2023
Member Exclusive
Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
March 15, 2022
Member Exclusive
Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
August 24, 2022
Evolving Agencies
WPP’s Rob Reilly on the power of creative excellence
August 12, 2022
Gaming & Esports
How Roblox’s new ad standards could help assuage consumer advocates’ safety concerns
March 16, 2023
Experimental Channels
Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
February 16, 2023
Digiday Podcast: Creators
With commerce at the center, how an Instagram influencer turned Amazon Live host
May 3, 2022
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