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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Evolving Agencies
How much content is too much? Agencies are starting to ask that question
June 2, 2023
Member Exclusive
Digiday+ Research: Influencers will grow more important to brands’, retailers’ holiday marketing
December 16, 2022
Member Exclusive
Future of TV Briefing: Snapchat’s standing in the short-form vertical video market for creators and publishers
July 20, 2022
Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
May 4, 2023
Member Exclusive
Media Briefing: How The Athletic used the World Cup as a kick off for its advertising business
December 15, 2022
Beyond Ads
Why gut health soda brand Poppi aims to ‘saturate’ New York City with OOH ads as it targets Gen Z, millennials
July 5, 2022
The Confessions
Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
January 25, 2023
Member Exclusive
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
May 10, 2022
Marketing on Platforms
‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
April 6, 2022
Privacy
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
May 24, 2023
Digiday @ Advertising Week
Resumen de la Semana de la Publicidad: Por qué los editores son los nuevos embajadores de marca
October 18, 2023
Digiday Awards
Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees
February 14, 2023
Marketing on Platforms
Inside Twitter’s risky plan to force users to share data riles regulators
December 16, 2022
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