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  • Strategizing for the Future

    Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand

    August 10, 2023
  • Agency Culture

    Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution

    April 11, 2023
  • Marketing on Platforms

    Why mass marketing will not work on Gen Z – it’s all about subcultures

    October 12, 2022
  • FOTV
    Member Exclusive

    Future of TV Briefing: The 2022 glossary

    August 31, 2022
  • Marketing on Platforms

    Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023

    November 15, 2023
  • Content & Commerce

    Refinery29 launches Twitch’s first third-party live shopping experience

    June 15, 2023
  • Experimental Channels

    Why advertisers are still making space for experimental budgets even with economic uncertainty

    February 3, 2023
  • Modern Retail

    Por qué 2024 está llamado a ser el año en que las marcas internacionales de ropa se consoliden en el mercado estadounidense

    December 28, 2023
  • Illustration of a clickable TV-shaped cube with shopping cart icons and “Click to buy” text, representing shoppable ads on connected TV.
    Sponsored

    The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

    April 30, 2025
  • Brand Safety

    ‘U’ by Kotex cree que normalizar la regla le ayudará llegar a las millennials y a la Generación Z

    June 12, 2023
  • reddit revenue
    Marketing on Platforms

    How Philadelphia Cream Cheese is finding its place on Reddit

    November 30, 2022
  • Illustration of man playing games on a computer.
    Beyond Ads

    La misión de Fandom para impulsar la marca entre jugadores de la Generación Z, con una pequeña ayuda de Instagram

    September 21, 2023
  • Brands in Culture

    Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them

    July 7, 2023
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