WTF is mobility data?

Given the range of consumer insights the wireless industry can access, the data flowing through wireless channels is providing marketers with a wealth of post-cookie advertising options.

Mobility data is one form of data that is emerging from this space. Referring to a comprehensive view of the apps a user has chosen to download to their smart device, as well as how often — and for how long — they open and engage with those apps, mobility data is enabling marketers to better understand their target audiences and address them successfully.

In this new WTF guide, Digiday and Marketing Solutions, a division of T-Mobile USA, take a closer look at the ways mobility data powers performance in the marketing mix and what makes it a powerful driver of targeting and personalization in 2022 and beyond.

Download this guide to learn:

Why app engagement and ownership data are powerful indicators from which to build audiences
The specific features that make mobility data useful to marketers
What a successful mobility data partnership looks like during a campaign
The metrics that are most important when measuring a campaign’s success