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2884 Results for ‘metrics’

Gaming & Esports

How the rise of social gaming has impacted consumers’ gaming and spending habits

May 5, 2023
Member Exclusive

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

October 31, 2022
Member Exclusive

Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy

July 11, 2023
Sponsored

How Comscore is simplifying pre- and post-campaign measurement for advertisers

December 8, 2022
Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

March 13, 2023
Brands in Culture

Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce

March 17, 2023
Beyond Ads

There is a new definition for MFAs, but it’s meant to be open to interpretation

October 3, 2023
Brands in Culture

Why brands are still trying to be funny and chronically online — even in ‘late stage social media’

August 18, 2023
Gaming & Esports

Why companies are developing new tools and metrics to measure gaming advertising

April 28, 2022
Sponsored

How advertisers are building performance marketing into awareness-driven TV strategies

May 9, 2023
Sponsored

Acquisition, engagement and retention: Using marketing to take on streaming’s top challenges

May 4, 2023
Sponsored

The publisher’s guide to A/B testing

October 4, 2022
Sponsored

How performance agencies are unlocking a new acquisition channel (and revenue) with TV

February 15, 2023

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