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2888 Results for ‘metrics’

Sponsored

How advertisers are building performance marketing into awareness-driven TV strategies

May 9, 2023
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Acquisition, engagement and retention: Using marketing to take on streaming’s top challenges

May 4, 2023
Sponsored

The publisher’s guide to A/B testing

October 4, 2022
Sponsored

How performance agencies are unlocking a new acquisition channel (and revenue) with TV

February 15, 2023
Gaming & Esports

Why brands should care about the differences between Eastern and Western esports audiences

May 19, 2023
Experimental Channels

Why some advertisers are reconsidering old school marketing channels

May 18, 2023
Navigating Economic Instability

Newsletter publishers cautiously plan to expand editorial and sales teams

March 28, 2023
Experimental Channels

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

April 19, 2023
Super Bowl

Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside

February 10, 2023
Sponsored

How marketers are seizing shoppable CTV opportunities

October 11, 2022
Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023
Marketing on Platforms

As users, marketers undertake Threads’ pre-ad experimentation

July 10, 2023
The Commerce Media Era

Dollar General’s CMO on how its retail media network reaches rural shoppers

May 3, 2023

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