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2881
Results for ‘metrics’
The Sports Marketing Playbook
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
December 16, 2025
Digiday @ Cannes
GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
June 17, 2024
Sponsored
Q&A: How advertisers are optimizing CTV ad spend and measuring success
July 10, 2024
The Creator Economy
As creator fees rise, so does the confusion over what to pay
August 6, 2025
Equality and Opportunity
Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
October 30, 2025
Creator Playbook
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
June 4, 2026
The Creator Economy
WTF is viewbotting?
May 26, 2026
Upfronts
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
May 15, 2026
Strategizing for the Future
National CineMedia to offer guarantees on business outcomes this upfront
March 13, 2024
Marketing on Platforms
Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
July 17, 2025
Retail Revolution
As talk of recession looms, smaller brands bet on the value of retail media — here’s why
April 28, 2025
Member Exclusive
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
March 11, 2026
The Business of AI
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
March 9, 2026
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