You searched for metrics - Page 18 of 222 - Digiday

2881 Results for ‘metrics’

Work Life

How employers measure productivity is changing

August 8, 2023
Business of TV

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

July 22, 2025
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it

January 16, 2026
Future of Measurement

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

May 22, 2024
Gaming & Esports

Why Esports World Cup sponsors aren’t in it for the viewership

July 26, 2024
Member Exclusive

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

January 29, 2026
Brands in Culture

The CMO-CCO split is becoming a corporate fiction

November 18, 2025
The Creator Economy

Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool

May 21, 2024
Marketing on Platforms

Google is slowly opening its black box — but marketers aren’t so convinced

July 23, 2025
Business of TV

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

July 17, 2025
Marketing on Platforms

OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp

June 10, 2026
Sponsored

Brands and agencies are turning to attention metrics to drive better business outcomes

August 23, 2023
Publishing in the Platform Era

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

November 28, 2023

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