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2881 Results for ‘metrics’

Future of Measurement

New entrants make media mix modeling faster and more accessible

July 23, 2024
Sponsored

Google’s delays aside, why marketers can’t pause post-cookie planning

June 24, 2024
Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
WTF Series

WTF are tokens?

February 11, 2026
Future of Measurement

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

September 28, 2023
The Creator Economy

In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value

February 3, 2026
The Creator Economy

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands

September 24, 2025
Work Life

Why employees are so secretive about using AI at work — and why they shouldn’t be

June 25, 2025
Digiday @ CES

At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel

January 7, 2025
The Business of AI

Why Hearst built an AI voice assistant tool for Delish

June 20, 2025
Brand Safety

AI Briefing: What transparency could look like for AI-powered brand safety tech

August 9, 2024
Retail Revolution

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

April 3, 2025
Member Exclusive

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

April 30, 2024

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