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2887 Results for ‘metrics’

Marketing on Platforms

Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters

March 30, 2017
The Programmatic Marketer

Pernod-Ricard used weather data to target drinkers during the East Coast blizzard

March 15, 2017
Marketing on Platforms

Agencies get excited about Instagram ads in Stories and new analytics tools

January 11, 2017
Glossy

The Modist aims to be the Net-a-Porter of modest fashion

March 23, 2017
Marketing

‘Black hole of nothingness’: Metrics concerns dog Snapchat’s ad expansion

November 14, 2016
Sponsored

Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

March 23, 2017
WTF Series

WTF is a GRP?

November 17, 2016
The Programmatic Marketer

Blast from the past: Pop-unders are back in vogue for ads

February 23, 2017
Future of TV

How Daily Express publisher Northern and Shell centralizes video production

March 20, 2017
Sponsored

Tackling viewability: The pros and cons of MRAID and SDKs

December 19, 2016
Publishing in the Platform Era

How one viral publisher uses Facebook groups to grow big numbers

March 8, 2017
The Creator Economy

Branded stickers are the new branded emoji keyboards

April 14, 2017
Brands in Culture

SodaStream on being an activist brand in 2017

March 6, 2017

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