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2887 Results for ‘metrics’

Media

Facebook’s latest measurement errors rankles ad buyers

November 17, 2016
Beyond Ads

‘It can’t be optimized’: Agency buyers see comScore’s value diminishing

November 28, 2016
Media

Our best of the week: Facebook’s fake-news blues

November 18, 2016
Media

Facebook’s video metrics screw-up, explained

September 23, 2016
Media

News Corp’s Robert Thomson on fake news: ‘We’ve gone from Mad Men to mad metrics’

December 6, 2016
The Programmatic Marketer

‘Indefensible’: Ad execs light up Google over brand safety

March 22, 2017
Marketing

How Grupo Bimbo used social listening to boost sales of its Gansito cakes to $580,000

February 6, 2017
Marketing on Platforms

Best of the week: For some, the bloom is off the digital rose

March 3, 2017
Future of TV

Inside the Daily Mail’s shift to video

February 27, 2017
Marketing

Sisyphus smiled: How to embrace the absurdity of the business

December 23, 2016
Marketing

Advertisers seek leverage versus Facebook in metrics screw-up

October 3, 2016
Marketing on Platforms

How Snapchat’s pitching original shows to advertisers

March 15, 2017
The Programmatic Marketer

The mystery of ad-buyer blacklists

February 24, 2017

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