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2886 Results for ‘metrics’

Sponsored

The native ad cheat sheet: What works and why

December 9, 2016
Marketing on Platforms

5 charts on how brands’ use of Snapchat is changing

February 17, 2017
Media

TV feels the heat from Google and Facebook

April 3, 2017
Marketing on Platforms

Why Snapchat misses the influencer mark, for now

February 15, 2017
Marketing on Platforms

Brands aren’t giving up on Twitter just yet, but they are shifting their focus

December 12, 2016
Media

At media industry gathering, a focus on a time of discontent

January 31, 2017
Marketing on Platforms

Facebook’s latest measurement error irks marketers

December 13, 2016
Media

‘Customers were becoming our competitors’: Why The Guardian created a hub for branded content

December 16, 2016
Marketing on Platforms

How 5 Premier League clubs are using social video

February 9, 2017
Marketing on Platforms

‘It’s a self-esteem killer’: Influencers are unhappy with Snapchat’s removal of autoplay

October 28, 2016
Publishing in the Platform Era

Publishers see promise with Instagram Live

December 14, 2016
Marketing on Platforms

Opportunism knocks: Marketers and media take on Google

March 24, 2017
Media

Apples and oranges: Why a TV viewer does not equal an online video view

October 7, 2016

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