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2887 Results for ‘metrics’

Publishing in the Platform Era

NewFronts publishers see an opening with recent YouTube, Facebook ad crises

May 1, 2017
Member Exclusive

Third-party measurement is no magic bullet

April 7, 2017
Sponsored

Publishers still need to learn how to use their audience data

March 30, 2017
Marketing on Platforms

Snapchat is launching a self-serve platform for Snap ads

April 17, 2017
Modern Newsroom

Post-Arianna, The Huffington Post’s rebranding as HuffPost

April 25, 2017
Media

‘Real change needs to happen:’ Publishers shrug at platform overtures

January 30, 2017
Publishing in the Platform Era

‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

May 2, 2017
Marketing on Platforms

‘Just one more thing’: Twitter’s metrics error further dents reputation with ad buyers

January 4, 2017
The Creator Economy

Third-party measurement comes to branded emojis and stickers

January 12, 2017
Publishing in the Platform Era

Apple News is a traffic and subscription driver for the Telegraph

March 14, 2017
Publishing in the Platform Era

NBC News is enjoying a Facebook Trump bump

March 16, 2017
Modern Newsroom

Facing the limits of scale, CNN puts focus on direct audience connections

March 30, 2017
The Confessions

Confessions of a finance-company CMO: ‘Social is a fraud’

March 22, 2017

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