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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Digiday @ Cannes
Creatividad latina ruge en Cannes, algunos hispanos ganadores del león revelan el secreto multicultural del éxito de sus campañas
June 22, 2023
Strategizing for the Future
Why Publicis Sapient’s CMO is mandating that teams use generative AI
May 11, 2023
Member Exclusive
Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
October 3, 2022
Evolving Agencies
How clients are dictating agencies’ return to in-person work
October 7, 2022
Brands in Culture
Messi llega como chef a la cocina de Hard Rock Cafe poniéndole sabor a sus comerciales
July 24, 2023
Member Exclusive
Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows
October 4, 2023
Español
Los Agentes Latinos del Cambio: el verdadero poder del marketing está en la diversidad de sus estrategas
October 5, 2023
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
Marketing on Platforms
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Member Exclusive
Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more
April 25, 2023
Member Exclusive
Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings
June 22, 2023
Marketing on Platforms
Can Snap make it as an AR company?
January 27, 2023
Evolving Agencies
Indie agency Known beats out incumbents to land AMC Networks’ media business
September 28, 2022
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