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2538 Results for ‘global creative’

Brands in Culture

Why Spotify makes Wrapped its annual marketing moment

December 1, 2022
Awards

Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards

December 8, 2022
Marketing on Platforms

Fireball taps into streaming, Instagram to reach Gen Z of drinking age

October 6, 2022
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

July 10, 2023
Content & Commerce

Digiday DealBook: Truth Social acquisition extended, Lyft’s new media division, Axios bought by Cox and more

August 15, 2022
Retail Revolution

Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers

November 8, 2022
Member Exclusive

Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls

November 29, 2022
Member Exclusive

Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

March 20, 2023
Gaming & Esports

How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom

October 27, 2022
The Creator Economy

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

January 31, 2023
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

September 20, 2022
Member Exclusive

Marketing Briefing: What will be the top marketing and advertising trends in 2023?

January 3, 2023
Marketing on Platforms

One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers

October 27, 2023

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