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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Modern Newsroom
CNN’s new, proprietary publishing platform helps ‘reduce tech debt’
April 20, 2023
Evolving Agencies
Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
December 26, 2022
The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023
Gaming & Esports
Here are 5 reasons why gaming IP is Hollywood’s next big money spinner
April 14, 2023
Media
Teads breaks into CTV, aiming to reach 2 billion users
September 22, 2022
Managing Through Crisis
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
November 29, 2022
The 2023 Notebook
WSJ, Insider, BDG among publishers revisiting pandemic lessons in business ops as potential recession looms
January 2, 2023
Member Exclusive
Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs
November 14, 2022
Gaming & Esports
How Riot Games developed its brand identity for the League of Legends World Championship
November 4, 2022
Brands in Culture
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
September 13, 2022
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
Brands in Culture
Why Spotify makes Wrapped its annual marketing moment
December 1, 2022
Awards
Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards
December 8, 2022
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