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2538 Results for ‘global creative’

Member Exclusive

Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening

November 22, 2022
Brands in Culture

Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’

October 12, 2022
Digiday Media Buying Summit

Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer

October 13, 2022
Brands in Culture

Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.

November 18, 2022
Member Exclusive

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies

December 19, 2022
Sponsored

How brands are activating Gen Z and millennial TikTok audiences

August 18, 2022
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

February 20, 2023
Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

May 12, 2023
Evolving Agencies

Fragmented media landscape changes what clients expect from PR agencies

March 13, 2023
Evolving Agencies

Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?

October 19, 2022
Agency Culture

Agencies focus on educating clients about Web3 as their demand grows

November 4, 2022
Evolving Agencies

Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing

February 16, 2023
Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

March 13, 2023

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