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2538 Results for ‘global creative’

Member Exclusive

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

April 25, 2023
Marketing on Platforms

Can Snap make it as an AR company?

January 27, 2023
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings

June 22, 2023
Modern Newsroom

CNN’s new, proprietary publishing platform helps ‘reduce tech debt’

April 20, 2023
Media

Teads breaks into CTV, aiming to reach 2 billion users

September 22, 2022
Evolving Agencies

Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure

December 26, 2022
The 2023 Notebook

Agencies plan to focus on TikTok, among other channels, in 2023

January 2, 2023
Member Exclusive

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

November 14, 2022
Managing Through Crisis

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control

November 29, 2022
Gaming & Esports

Here are 5 reasons why gaming IP is Hollywood’s next big money spinner

April 14, 2023
The 2023 Notebook

WSJ, Insider, BDG among publishers revisiting pandemic lessons in business ops as potential recession looms

January 2, 2023
Gaming & Esports

How Riot Games developed its brand identity for the League of Legends World Championship

November 4, 2022
Brands in Culture

Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media

September 13, 2022

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