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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
Media
Marketing
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
REGISTER
2561
Results for ‘global creative’
Marketing on Platforms
El nombramiento de Linda Yaccarino como CEO de Twitter señala el deseo de la red social de recuperar a las marcas
May 15, 2023
Marketing on Platforms
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
December 1, 2022
Marketing on Platforms
How a major KFC franchisee is bolstering its marketing strategy with SMS
April 24, 2023
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
March 7, 2023
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Marketing on Platforms
Content stays in focus at CES 2023 as it adapts to changing technology
January 10, 2023
Beyond Ads
A bill to ban TikTok is gaining traction in Congress, and with some marketers
December 19, 2022
Brands in Culture
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
December 5, 2022
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
March 21, 2023
Gaming & Esports
The Digiday Guide to Esports Winter
June 29, 2023
Awards
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
November 29, 2022
Marketing on Platforms
Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z
December 23, 2022
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