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2538 Results for ‘global creative’

Marketing on Platforms

Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

December 1, 2022
Marketing on Platforms

Marketers are going to have to wait for search advertising on TikTok

May 22, 2023
Marketing on Platforms

El nombramiento de Linda Yaccarino como CEO de Twitter señala el deseo de la red social de recuperar a las marcas

May 15, 2023
Digiday @ CES

Resumen CES: Los equipos de ventas de los medios acuden a CES para conocer el mercado publicitario de 2024

January 9, 2024
Experimental Channels

How a major KFC franchisee is bolstering its marketing strategy with SMS

April 24, 2023
Member Exclusive

Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’

June 27, 2023
Gaming & Esports

How the world’s most ambitious esports league shrank to nothing: An oral history of the Overwatch League

January 23, 2024
Member Exclusive

Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

March 7, 2023
Experimental Channels

Content stays in focus at CES 2023 as it adapts to changing technology

January 10, 2023
Member Exclusive

Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?

January 23, 2023
Brands in Culture

David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors

December 5, 2022
Beyond Ads

A bill to ban TikTok is gaining traction in Congress, and with some marketers

December 19, 2022
Awards

Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

November 29, 2022

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