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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
REGISTER
2561
Results for ‘global creative’
Member Exclusive
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
October 4, 2023
Publishing in the Platform Era
Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage
April 24, 2023
Marketing on Platforms
Transparency woes mount, just as Google’s antitrust pressures start to intensify
June 29, 2023
Beyond Ads
Lessons from marketers’ experience with generative AI
March 20, 2023
Member Exclusive
Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
December 5, 2022
Marketing on Platforms
Is Snapchat’s latest ad offerings enough to steal ad dollars?
May 4, 2023
Marketing
Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’
January 5, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
Member Exclusive
Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
July 31, 2023
Marketing on Platforms
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
April 17, 2023
Member Exclusive
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
May 8, 2023
Business of AI
AI Briefing: All the news that’s fit to prompt
September 11, 2023
Business of AI
How AI and other emerging tech showed up during the FIFA Women’s World Cup
August 21, 2023
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