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2482 Results for ‘global creative’

Member Exclusive

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies

December 19, 2022
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

July 10, 2023
Evolving Agencies

Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?

October 19, 2022
Agency Culture

How agencies are using AI to innovate for clients and work faster

September 8, 2022
Agency Culture

Agencies focus on educating clients about Web3 as their demand grows

November 4, 2022
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

February 20, 2023
Evolving Agencies

Fragmented media landscape changes what clients expect from PR agencies

March 13, 2023
Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

November 21, 2022
Evolving Agencies

Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing

February 16, 2023
Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

May 12, 2023
Brands in Culture

Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023

December 27, 2022
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year

January 2, 2023
Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

March 13, 2023

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