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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1521 Results for ‘focus group model’
  • Glossy

    In bid for relevance, American Eagle Outfitters is testing concept stores

    October 27, 2017
  • Subscriptions

    Reporters, once set against paywalls, have warmed to them

    January 2, 2018
  • The Confessions

    Confessions of a former agency exec: ‘There is no such thing as an agency model’

    September 22, 2017
  • Member Exclusive

    The Rundown: Publishing in a post-Facebook world

    January 17, 2018
  • Future of TV

    How Crunchyroll is helping build a bundle for niche streaming channels

    November 14, 2017
  • Going Global

    Publisher pivot to reality casts doubts on global expansion plans

    December 7, 2017
  • Glossy

    A complete breakdown of the Covergirl relaunch

    November 28, 2017
  • The Creator Economy

    How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy

    November 22, 2017
  • Marketing

    In 2018, management consultancies will have their sights set on media

    December 26, 2017
  • Glossy

    Access over money: How Sephora is quietly supporting female entrepreneurs

    November 21, 2017
  • Amazon royalties
    Marketing

    Marketers aren’t yet putting Amazon at the level of Google and Facebook

    December 18, 2017
  • Going Global

    Chinese agencies are expanding to the US

    November 20, 2017
  • Beyond Ads

    Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

    November 27, 2017
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