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Electronic Arts has built its own ad server in a renewed push for ad dollars
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1521
Results for ‘focus group model’
Glossy
In bid for relevance, American Eagle Outfitters is testing concept stores
October 27, 2017
Subscriptions
Reporters, once set against paywalls, have warmed to them
January 2, 2018
The Confessions
Confessions of a former agency exec: ‘There is no such thing as an agency model’
September 22, 2017
Member Exclusive
The Rundown: Publishing in a post-Facebook world
January 17, 2018
Future of TV
How Crunchyroll is helping build a bundle for niche streaming channels
November 14, 2017
Going Global
Publisher pivot to reality casts doubts on global expansion plans
December 7, 2017
Glossy
A complete breakdown of the Covergirl relaunch
November 28, 2017
The Creator Economy
How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy
November 22, 2017
Marketing
In 2018, management consultancies will have their sights set on media
December 26, 2017
Glossy
Access over money: How Sephora is quietly supporting female entrepreneurs
November 21, 2017
Marketing
Marketers aren’t yet putting Amazon at the level of Google and Facebook
December 18, 2017
Going Global
Chinese agencies are expanding to the US
November 20, 2017
Beyond Ads
Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’
November 27, 2017
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