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3134
Results for ‘display ads’
Marketing on Platforms
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
December 10, 2021
Gaming & Esports
Why — and how — the IAB is developing new measurement standards for in-game ads
March 18, 2022
Business of TV
Myth buster: Connected TV advertising’s major misperceptions
April 12, 2022
Brands in Culture
‘Never going to explain the world of crypto with OOH’: Why crypto companies are focused on billboards for brand awareness, legitimacy
June 10, 2022
The Programmatic Marketer
What if… things turned out differently for AppNexus
June 10, 2022
Marketing
Google’s new approach to attributing ads across its vast platform flies in face of antitrust pressure
June 1, 2021
Digiday Programmatic Marketing Summit
‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit
May 6, 2022
Business of TV
‘It’s not entirely clear what direct even means’: CTV’s rise is not without its growing pains
January 28, 2022
Member Exclusive
Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
September 29, 2022
Gaming & Esports
Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement
February 22, 2022
Member Exclusive
Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall
April 20, 2022
Subscriptions
Bloomberg Media tunes up ABBA to break down barriers between its ads and subscriber businesses
October 27, 2020
The Programmatic Marketer
Walmart’s DSP will help it compete for advertisers, but won’t rob ad dollars from Amazon
February 4, 2021
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