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3131 Results for ‘display ads’

Looking Back/Ahead to 2024

What will it take to get brands to increase their gaming spend in 2024?

December 27, 2023
Marketing on Platforms

Beverage brands seek out the right fit with Gen Z-focused influencer marketing

April 13, 2023
Sponsored

What this year’s upfronts reveal about the future of TV advertising

May 16, 2023
The Programmatic Marketer

‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers

October 27, 2023
Member Exclusive

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

February 7, 2024
Brands in Culture

Why Whirlpool is tapping influencers to boost awareness of its in-school laundry program

November 14, 2023
Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success

October 26, 2023
Brand Safety

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

November 28, 2023
The Creator Economy

How Polaroid is using influencers to pitch analog imperfection to Gen Z

August 9, 2023
Marketing on Platforms

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

September 30, 2021
The Programmatic Marketer

With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

January 19, 2022
Navigating Economic Instability

Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports

September 19, 2023
Member Exclusive

Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls

December 14, 2023

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