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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1464 Results for ‘comScore’
  • Future of Measurement

    How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement

    July 28, 2022
  • executive tv money
    Member Exclusive

    Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals

    September 28, 2022
  • Member Exclusive

    Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase

    September 27, 2023
  • Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
    Member Exclusive

    Future of TV Briefing: Streaming ad sellers need supplementary inventory sources

    January 25, 2023
  • Member Exclusive

    Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

    April 25, 2023
  • Publishing in the Platform Era

    Buyers say Fox News’ homepage redesign to highlight more non-hard news coverage is a ‘smart’ move

    March 2, 2023
  • Gaming & Esports

    Enthusiast Gaming hires Nick Brien to refine the approach to marketers and agencies

    March 1, 2023
  • Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
    Member Exclusive

    Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming

    September 13, 2023
  • Gaming & Esports

    Why independent esports media is on the rise in 2023

    February 21, 2023
  • Member Exclusive

    CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

    September 7, 2023
  • Member Exclusive

    Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale

    November 9, 2023
  • Sponsored

    Por qué envejece la imagen que los profesionales del marketing tienen de los mayores

    May 18, 2023
  • Measuring Success graphic using ruler and coins
    Strategizing for the Future

    Out of home fights for greater ad share as it cites better value on action taken by consumers

    May 17, 2022
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