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1464
Results for ‘comScore’
Future of Measurement
A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
September 30, 2021
Member Exclusive
Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services
April 27, 2023
Member Exclusive
Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover
June 8, 2022
Modern Newsroom
Bustle’s Charlotte Owen is on a mission to turn around Elite Daily
June 28, 2022
Member Exclusive
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
November 8, 2023
Member Exclusive
Future of TV Briefing: The big questions heading into this year’s upfront market
May 24, 2023
Modern Newsroom
Grid hires 3 journalists to boost political, news coverage ahead of midterms
August 4, 2022
Business of TV
GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started
July 5, 2022
Member Exclusive
Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
March 22, 2023
Member Exclusive
Future of TV Briefing: TV’s measurement overhaul hinges on universal support
February 2, 2022
Member Exclusive
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
January 26, 2023
Member Exclusive
Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies
May 9, 2022
Life Beyond the Cookie
Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play
July 27, 2021
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