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1464 Results for ‘comScore’

Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024
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Future of TV Briefing: TV and film producers prepare for potential post-strike production logjam

October 11, 2023
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Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

November 21, 2023
Member Exclusive

Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

April 5, 2023
Sponsored

This upfronts season, advertisers are leaning on convergent solutions to reach fragmented audiences

May 1, 2023
Gaming & Esports

G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business

April 1, 2024
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Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones

October 30, 2024
Modern Newsroom

Washington Post staffers ready for new leadership as CEO Fred Ryan steps down

June 15, 2023
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Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

October 30, 2023
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CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
Modern Newsroom

CNN’s new, proprietary publishing platform helps ‘reduce tech debt’

April 20, 2023
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Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race

June 5, 2023
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Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

May 11, 2023

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