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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1464 Results for ‘comScore’
  • Media

    Digiday partners and invests in Marketecture, deepening its ad tech content and expertise

    October 3, 2022
  • ITV
    Member Exclusive

    Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

    September 14, 2022
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    Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief

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    Modern Newsroom

    Future plc closed its D.C. office along with its Atlanta video hub last month

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    Future of TV Briefing: Top takeaways from Digiday’s ‘The Future of TV’ series

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    Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

    April 23, 2024
  • The feature image is an illustration of people sitting in front of a TV watching sports.
    Media

    Teads breaks into CTV, aiming to reach 2 billion users

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  • buzzfeed
    Beyond Ads

    Why BuzzFeed News couldn’t replicate HuffPost’s business model

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    The Rundown: TV networks, streamers concentrate on content categories on NewFronts Day 4

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  • Navigating Economic Instability

    How the social traffic that gave life to BuzzFeed News ultimately led to its demise

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  • Measuring Success graphic using ruler and coins
    Future of Measurement

    As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

    August 3, 2022
  • Beyond Ads

    A bill to ban TikTok is gaining traction in Congress, and with some marketers

    December 19, 2022
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