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19935 Results for ‘branding’

Brands in Culture

Why Whirlpool is tapping influencers to boost awareness of its in-school laundry program

November 14, 2023
Looking Back/Ahead to 2024

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

December 21, 2023
Member Exclusive

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

December 21, 2023
Gaming & Esports

‘Brands are a really important audience’: A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin

October 20, 2023
Member Exclusive

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

April 23, 2024
Marketing on Platforms

Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative

December 12, 2023
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
Member Exclusive

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?

May 27, 2024
Gaming & Esports

As advertisers grow wiser about gaming, esports companies are stressing community over metrics

March 8, 2024
Sponsored

The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

May 8, 2024
The Business of AI

What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?

September 7, 2023
Member Exclusive

Digiday+ Research: Instagram grabs largest share of brands’ and agencies’ marketing spend — even over Google

November 7, 2023
Gaming & Esports

Manchester City uses Fortnite to expand its global audience

July 19, 2024

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