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19935 Results for ‘branding’

Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success

October 26, 2023
Gaming & Esports

Why The Voice is investing in a cross-platform metaverse strategy

May 9, 2024
Digiday Programmatic Marketing Summit

With the rise of retail media networks, marketers continue to grapple with lack of standardization

December 7, 2023
Digiday Podcast: Creators

How one content creator thrives on X, despite Elon Musk’s shakeup

May 21, 2024
Strategizing for the Future

NP Digital acquires agency REBL House to combine creative and data capabilities

January 31, 2024
Member Exclusive

Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase

October 26, 2023
Brand Safety

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

November 28, 2023
Gaming & Esports

YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry

June 27, 2024
Marketing on Platforms

How social media pros are rewriting brand playbooks for the wave of new social platforms

October 24, 2023
Super Bowl

Super Bowl advertisers aim for mainstream appeal with AI-focused ads

February 9, 2024
Marketing on Platforms

Why Athleta archived most of its Instagram account as it attempts a brand refresh to woo back customers

August 21, 2023
Sponsored

Why video game advertising is the next premium channel for brands

July 10, 2023
Gaming & Esports

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

January 11, 2024

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