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19935 Results for ‘branding’

Brand Safety

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

November 20, 2023
Audio Anywhere

SiriusXM creates a podcasting brand safety and suitability tool for advertisers

September 7, 2023
Sponsored

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

November 14, 2023
The Business of AI

With new sonic logo, Qualcomm gives Snapdragon its own sound

February 16, 2024
Member Exclusive

Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls

December 14, 2023
Marketing on Platforms

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

May 8, 2024
Member Exclusive

Research Briefing: Programmatic hits road bumps heading into 2024

December 7, 2023
Gaming & Esports

Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing

December 7, 2023
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned

September 4, 2024
Gaming & Esports

Why Riot Games isn’t sold on in-game ads as other developers try to win over this type of marketing spend

September 6, 2023
Sponsored

Brands and agencies are turning to attention metrics to drive better business outcomes

August 23, 2023
Beyond Ads

Why brands like Nascar are taking alternative approaches when working with college athletes

November 1, 2023
Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

March 13, 2024

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