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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
Marketing
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Future of TV
Special Projects
Digiday+ Research
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Newsletters
622
Results for ‘Forrester’
Publishing in the Platform Era
TikTok-native publishers look to expand business on other platforms after building audiences
April 19, 2021
Managing Through Crisis
Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
April 20, 2021
Member Exclusive
Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’
April 6, 2021
Sponsored
Why transparency is the future of vendor–client collaboration
November 24, 2020
Member Exclusive
Digiday+ Research: A guide to the top 10 ID alternatives for publishers
June 9, 2022
Member Exclusive
Media Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon
January 25, 2021
Marketing
Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior
October 21, 2020
Member Exclusive
‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
August 4, 2020
Member Exclusive
‘Marketing myopia’: Quibi’s flameout is a cautionary tale for advertisers keen to latch on to the next big thing in media
October 30, 2020
Brands in Culture
‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy
October 9, 2020
Announcement
Barkley, AMC Networks and Major League Baseball are Digiday Content Marketing Awards finalists
March 23, 2021
Marketing
‘The biggest theme is uncertainty’: How coronavirus has changed the wedding industry
July 15, 2020
Member Exclusive
‘2020 has been the year of contingency plans’: The new norms of marketing
September 14, 2020
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