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621 Results for ‘Forrester’

The Business of AI

AI Briefing: Falling trust in AI poses a new set of challenges

March 11, 2024
Member Exclusive

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024

August 12, 2024
The Business of AI

Earnings from social and search players signal that AI will be a long-play investment

April 26, 2024
Strategizing for the Future

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’

March 26, 2024
Member Exclusive

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?

May 27, 2024
Member Exclusive

Marketing Briefing: The case for and against Omnicom acquiring IPG

December 10, 2024
Agency Culture

As agencies merge, agency brands may wane in importance

October 25, 2023
The Business of AI

Google debuts new agents, content creation tools and search features powered by generative AI

May 15, 2024
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR

June 10, 2024
Looking Back/Ahead to 2024

Holding companies vs. independent agencies: who beat who in 2023?

December 20, 2023
Brands in Culture

How Sonos plans to market its new Ace high-end headphones in a noisy category

June 7, 2024
Data & Privacy

Snowflake and Snap partner to integrate clean rooms with conversions API

April 9, 2024
Member Exclusive

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO

April 29, 2024

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