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621 Results for ‘Forrester’

Member Exclusive

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

April 23, 2024
Member Exclusive

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

January 30, 2023
Agency Culture

How global agency group Dept has used its B Corp status as a differentiator

November 1, 2023
Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs

July 25, 2023
Media Buying

Lexicon’s David Placek on AI nomenclature and what makes a good name

December 8, 2023
Modern Retail

Cómo utiliza General Mills los programas de recompensas para generar fidelidad en toda su cartera de marcas

July 17, 2023
Evolving Agencies

How this SaaS optimization system attracted an investor and added AI that’s invisible to end users

June 16, 2023
Content & Commerce

New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

March 22, 2023
Modern Retail

Las nuevas alianzas de Kohl’s con Babies R Us e Instacart parecen un déjà vu

May 13, 2024
Evolving Agencies

How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw

August 22, 2023
The Business of AI

How generative AI has shown up in earnings chatter again this quarter

July 31, 2023
Digiday @ Cannes

Omnicom wraps Cannes deals with Criteo and InfoSum data partnership

June 22, 2023
Español

La pérdida de confianza en la IA plantea una nueva serie de retos

March 11, 2024

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